Micah Etheredge

Pacific & Company

Website redesign - In Production

My Role

My Role

In co-operation with the branding agency, my role within our team was to contribute to the sites architecture, build wireframes, prototype and design an elegant interface that represented the brands new direction. We needed to create a site that represented the true state of Pacific & Co. - a company that prides itself on unique and compelling insights into their audiences.

Results & Learnings

Results & Learnings

While the project is in its build phase the client is happy with the the UI design and the documentation provided to the development team. While I feel the interface meets the brief, more focus on the prototyping phase could have mitagated some confusion between our end, the branding agency and client.