Micah Etheredge
Instudio-tile.jpg

Social Feed

 

WHAT IS SOCIAL FEED?

A COMPCO DIGITAL PROJECT, 2016-17

 

 The core goals of this product were to provide our clients - predominantly property groups - the ability to aggregate their retailers social media streams across all of their shopping centres, easily moderate on scale and deliver to any device or screen they desire.

The discussion around providing a social media aggregator solution to Compco Digitals clients 

 
 
 

MY ROLES

 
 

1. DEFINING THE PROBLEM

Through some analysis of the state of the art industry I defined what I thought to be a problem facing art lovers and artists alike. 

2. RESEARCH

After defining my research goals I conducted a series of interviews with a range of Art Lovers and Artists. Further, I conducted a thorough analysis of my possible competitors.

 
 
 

3. SYNTHESISING RESEARCH

 I collated the data from interviews and competitor analysis into meaningful formats using techniques such as Affinity and Empathy Maps. Though this process I uncovered some compelling patterns that helped direct my ideas.

4. IDEATION

Armed with insights from my research I developed multiple concepts. User flows, feature prioritisation, card sorting and site mapping all assisted in constructing a solid final concept ready for prototyping and testing.

 
 
 

5. PROTOTYPING

To refine my concept I built and tested several prototypes in rapid succession. Starting with low-fi paper prototypes and finially building up to a higher fidelity. Each prototype provided valuable insights to feed into the next.

6. TESTING

Crafting specific task scenarios enabled me to maintain a consistency across all tested users and uncover measurable patterns that helped refine subsequent prototypes - all with the aim of building a more compelling product.

 
 
 

DEFINING THE PROBLEM

 
 

Art lovers need a convenient way to discover artists and follow their creative journey’s because they’re curious and want to see the process through the eyes of an artist.

 

 
 

INSIGHTS

CUSTOMER INSIGHTS THROUGH INTERVIEWS & COMPETITIVE RESEARCH

 

Armed with a new found empathy for the end users I synthesised my research, focusing the scope of the product. Clearly defined research goals were crucial in uncovering useful patterns. Key insights uncovered during research were: